What they won't tell you about game of war

Game of War took the world by storm in 2015 with a high-profile Super Bowl commercial featuring scantily clad supermodel Kate Upton—an advertising gimmick for which developer Machine Zone reportedly paid $40 million. Since then, the online strategy game has become one of the top-selling mobile apps in history. But what"s really happening behind the scenes? Here"s what you may not know about Game of War: Fire Age.

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After spending millions on Kate Upton"s commercial during Super Bowl XLIX, Machine Zone went for a change of pace—and a change of face. The next superstar to lớn appear in a Game of War commercial was none other than pop star Mariah Carey, who spent a total of two seconds on screen but reportedly earned a seven-figure paycheck for her troubles. Of course, part of that cash probably khổng lồ license rights for Carey"s song "Hero," which is played relentlessly during the ad. Was it as effective as the Kate Upton spot? It"s hard to lớn say, but năm ngoái was definitely a grand-slam year for Game of War, because...


How does a miễn phí game bring in $1 million a day? It"s not easy, but it helps if you build your entire business model around getting players khổng lồ buy stuff inside the game. & if there"s one thing Game of War is good at, it"s making sure its players have a reason to lớn drop loads of cash on their virtual kingdoms. Game of War is what"s known as a "freemium" game—it"s không tính tiền to tải về and play, but if you really want khổng lồ have a chance in the game, you need to pay for the premium content. According lớn Bloomberg, Game of War"s downloads—and paying players—soared after Machine Zone"s widespread advertising efforts in early 2015.

With a server capable of handling 3 million simultaneous players, gamers from all around the globe, it"s certainly easy enough for plenty of people lớn spend some money in the game, especially when Game of War makes it a point khổng lồ push premium (stuff you have lớn buy) deals at just about every loading screen. Obviously, not every player—or even most players—will spend money lớn get in-game advantages, but there are enough who are willing to vày just that khổng lồ make Game of War one of the top-grossing smartphone apps of our time. It also helps that...


According to lớn VentureBeat, the average mobile game thủ spends $86.50 on mobile games each year. Remember, that"s the average: if one person in 100 spends money, the average goes up...even if only only a handful of people really put forth the pocket change to make that average happen. But in Game of War, the average amount spent per player is a ridiculous $550. What are these people buying? More than anything, they"re buying gold. According khổng lồ the game"s iTunes store page, Game of War"s đứng đầu in-app purchase is a bundle with 28,000 gold...which costs a cool $99.99.

And again, not every person who downloads Game of War: Fire Age is dropping $550 every year to lớn mine resources and train giả troops. It"s all thanks khổng lồ the whales. If you"ve ever worked for a shady telemarketing firm in Costa Rica, you"re probably familiar with the term. On the off chance you haven"t, here"s the gist: Many companies, like casinos & mobile trò chơi developers, make a sizable profit not because every customer empties their ngân hàng account into the game, but because a small percentage do. For every 100 players, there might be one who pays for premium content. But they"re willing to lớn pay so much that it makes up for the other 99% who don"t drop a single nickel. Those folks, the big spenders, are the whales. & Game of War has a whole pod of them.

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Actually, he stole $4.8 million. And he only spent $1 million of that on Game of War. That makes it better, right?...right? Perhaps the biggest whale of them all, Californian Kevin co spent seven years – from 2008 to 2015 – embezzling funds as an accountant for a company specializing in construction equipment. He used most of the money for man-toys like cars and sports tickets, your standard embezzlement candy, but somewhere along the way he decided that a không lấy phí mobile trò chơi was worth $1 million of his hard-stolen money. There"s no record of exactly what he bought in the game, but really, does it matter?


For all the money Game of War is raking in for Machine Zone, it may be one of the most hated games of the past few years. Critics have pointed out its practically nonexistent gameplay, the massive wait times to bởi anything useful, và the circular nature of the entire system—you basically build things so you can build more things in the future. But more than anything, most critic review call out Game of War as nothing more than a shameless cash grab. Basically, if you aren"t one of those aforementioned whales, you can spend months building your kingdom just to lớn be slaughtered by a newcomer with deep pockets. As a reviewer for Macworld said, Game of War "continues on for hours và hours as you"re prompted to build something new, take on more quests, và repeat ad nauseam."

Forbes gets even more khổng lồ the point: "Don"t support Game of War, no matter how many supermodels tell you to." Harsh.


For all the hate, Game of War must be doing something right. On đứng top of raking in more cash than some countries" entire GDPs, Game of War also garnered a 3.9 rating (as of this writing) on the Google Play store, a rating that comes from over 1.3 million user reviews. That"s...crazy. Even crazier are some of the reviews themselves. One customer writes, "I"ve been playing every day for three years." Most of us don"t even see our kids every day for three years, let alone log into a game. Other nhận xét are a little more to the point: "I love this trò chơi so much," raves one five-star rating.

As much as critics seem lớn love hating it, you can"t argue with the numbers. With over 50,000,000 downloads at this point, Game of War definitely ranks high on the popularity charts. But how popular is it really? Well...

In spite of the tens of millions of dollars Machine Zone has spent to reach the top, Game of War is still only ranked fourth in top-grossing iPhone games, behind Candy Crush Saga, Pokemon GO, và Clash Royale (from Clash of Clans" developer Supercell). Và that"s pretty far behind, too, if you go by the numbers. Although Game of War pulled in over $1 million a day in 2015, their daily revenue has dropped to lớn $720,000 while Clash Royale is currently raking in over $2 million each day.

But Game of War isn"t falling off the maps quite yet. They"re still the top-grossing trò chơi on the Google Play store, followed by Machine Zone"s other game, Mobile Strike. Love it or hate it, Game of War is sticking around as one of the movers in the điện thoại business. & not just digitally, either...

While Machine Zone started out as a trò chơi developer, the company"s CEO, Gabriel Leydon, has always had bigger plans. He told Bloomberg that Machine Zone is more than just a few hundred guys building a popular smartphone app, saying, "We"re a công nghệ company...we"re not really a game company." He certainly seems lớn be on the right track: In May 2016, Machine Zone signed a contract with the New Zealand government lớn use Game of War"s giải pháp công nghệ to improve the country"s public transportation. Using the system the trò chơi incorporates lớn simultaneously keep track of millions of players, Leydon"s real-world system will track và manage the network structure for an entire city. He told CNBC, "Soon...entire cities will be networked in one real-time environment, which will create a cấp độ of efficiency that the world hasn"t seen yet."

That"s a big step for a company that"s never made anything but games. Let"s just hope that the people of New Zealand aren"t slammed with ads to BUY MORE BUS PASSES LIMITED TIME SALE!!